The exhibition features a variety of artwork and installations created by the designers that are either inspired by their SS14 collections or their brand aesthetics. The cutting edge hotel designed by Foster & Partners provides the perfect setting for such a stunning exhibition of emerging designers work. Starting in the main lobby the artwork then continues into the elevators ( in the form of printed lift vinyls - amazing) and up to the dramatic atrium in which there are further installations including mannequins that are suspended from the glass roof.
We absolutely adored the whole exhibition, and totally recommend that you go see it before it finishes on the 30th of September!
Also make sure you pick up one of the brochures (placed around the hotel) in which you can find more information about the brands involved including twitter etc... And also to find out how to win a goody bag from one of the designers by taking a selfie next to the art work!
The designers participating are - Ada Zanditon, Ada + Nik, BasharatyanV, Beautiful Soul London, Cardinal of London, David Longshaw, Gia Belloni, Imogen Belfield, Jenny Schwarz, Julia Burness, linnie mclarty, Little Shilpa, Milena Kovanovic, Orschel - Read, Paola Balzano, Pearly, phannatiq, Pinucci, Shanti Sundays and Tramp in Disguise!
See some pictures of our favourite installations and art work below!
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