Australian label Sass & Bide are moving fashion week cities!
This aesthetic-led label was founded in 1999 by designers and friends Heidi Middleton and Sarah-Jane Clarke when they began to sell customised jeans in a Portobello Road Market stall. Clearly inspired by the Portobello Road area, the duo were motivated by a mutual love of vintage clothing.
The talented duo are opening their first American store in New York's SoHo and will now be showing at New York Fashion Week -- and fittingly so.
Veterans to London Fashion Week, their last [Autumn/Winter 2013] collection featured structural, monochrome pieces with bursts of yellow that was acclaimed to be their best yet by some. There has been a mixed response regarding the change of location, but we're personally supporters of the business venture; New York is a key fashion capital and we have no doubt that the city will treat them well.
The pair describe London as their ''heartland'' and promise fans and followers that they will be back soon.
We can't wait to have you back in the UK, ladies.
T & T x
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