My-Wardrobe to focus on UK as part of administration

As reported on Drapers - My-Wardrobe.com to focus on UK as part of administration deal.

This week Alex Cadwallader and Neil Bennett, directors at insolvency company Leonard Curtis were appointed joint administrators of My.Wardrobe.com, before selling the business to Growth Capital Acquisitions. Drapersonline revealed this week that chief executive David Worby has left My-Wardrobe as part of a restructuring. My-Wardrobe co-founder Andrew Curran will take over responsibilities from Worby with immediate effect. Curran, who rejoined the business six months ago, said it could “now face the future with confidence”. “We are refocusing our efforts on the UK,” he told Drapers. “There is Chasing a deal: Eggleston and Duffy significant growth to be had in the UK and too much focus has been on markets further afield.” The business will also focus on digital marketing and “innovative shopping concepts”. Curran said he would look to address the pricing structure by buying lower-priced products from the etailer’s existing brands rather than switching to new names. “Our product offering has been slightly north of what it should be, as it was too expensive and too fashion forward,” he added. My-Wardrobe is in the process of merging its London and Nottingham offices, resulting in all but the buying team relocating and at least 18 departures