For some, Proudlock's ventures into design may come as a bit of a surprise as he is arguably best known for starring in reality TV show Made in Chelsea. However, this talented gentleman is flourishing in the fashion world and we're loving it! Coming from a fine art background (check out his work here on http://oliverproudlock.com/art/), he has recently followed in his mother's footsteps into fashion. He has set up his own lifestyle brand, Serge DeNimes, which is stocked in various shops internationally and has participated in various collaborations.
The collection has been available online and at Oliver Sweeney's Harvey Nichols, King Street and Conduit Street concession since May, and due to their exceptional success, an official launch party is to take place Tuesday 20th Aug. Quite frankly, we think it's only right that these great designers celebrate this gorgeous range in style (have a glass on us guys)!
Our favourites are the leopard print pictured underneath:
And these blue suede's:
T & T x
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