The label is run by husband and wife team Alice Smith and Lee Farmer, starting out in 2002 and being recognised when they were awarded NewGen for 3 seasons in a row. Harrods, Barney's and Browns are now credited as being stockists for the brand which is quite an achievement in itself!
But the duo put the label on hold to raise a family though, before coming back last season as a part of Vauxhall Fashion Scout's Ones to Watch.
Knit wear is the focus for the label having created some beautiful pieces using quite intricate designs with pieces ranging from body con dresses and knitted trousers.
Take a look at the pics below of their AW12 collection and tell me what you guys think! P.S. loving the body con dress of image 3
(Images courtesy of 1883magazineblog.com)
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