Wednesday, 14 December 2011

Boxpark Shoreditch


For those of you that don't know Boxpark is a pop up mall constructed entirely of shipping containers, based right next to Shoreditch High Street Station. After reading that they want to 'provide a challenging and exciting alternative to the stagnant 'High Street' concept' I was keen to check it out.

After taking a look around I felt let down that Boxpark hadn't achieved the 'creative village' feel that they originally sold the idea on.

Lots of the stores that were originally advertised as going to be in Boxpark didn't appear to be there and I was disappointed to discover that there were predominantly menswear street brands. I also found the aesthetic to be very industrial, uninspiring and unwelcoming.

I was happy to discover two stores, Cyber Candy and OnePiece, both of which I will be visiting again.

Although the original concept was fantastic, I don’t feel as though they have delivered and I think it needs a more creative input.

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