Missoni is not a new name in the fashion industry; the brand is renowned for its unique knitwear and colorful patterns that remain wearable and versatile. With every new collection they incorporate new styles but never lose the signature 'Missoni look'. For those fortunate to own a Missoni item, you are probably aware of how much craftsmanship goes into the clothes. The wool is soft, comfortable and unlike any other piece of knitwear. I am constantly falling in love with their use of color each season and the pastel colours featured this Autumn/Winter season was simply amazing.
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| Missoni A/W 11 |
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| Missoni A/W 11 |
Missoni has influenced fashion not only in pattern and design but also have made knitwear more prominent among designers and consumers. Their clothes are typically created from as many types of fabric possible, such as wool, cotton, linen, rayon, and silk. The brand embodies today's modern culture, with 'it-girls' like Nicole Richie wearing Missoni and even featuring Gossip Girl star Leighton Meester in their Spring 2011 campaign.
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| Leighton Meester Missoni campaign |
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| Nicole Richie in Missoni |
The luxury brand also has a chain of hotels- Hotel Missoni- in Kuwait and Edinburgh, with more to open in Brazil, Turkey, and Oman in the future. I can imagine the Hotel Missoni to be cool, modern with a classic approach, and of course luxurious.
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